Cite examples where advertisers may be able to develop successful ads without the benefi t of pretesting.
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Cite examples where advertisers may be able to develop successful ads without the benefi t of pretesting.
Why would an advertiser decide to make the decision not to pretest? (LO2)
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Nazrin Ziad
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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