Different colors create subtle differences in the impression an image makes. Find a black-and-white print advertisement. Recreate

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Different colors create subtle differences in the impression an image makes. Find a black-and-white print advertisement. Recreate it in color three times, each time using different color combinations. Ask different audiences (such as your classmates, your friends, or your family) for their impressions of each color scheme. Write an analysis of the results for each, explaining how the colors enhance or diminish the ad’s message.

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Analyzing the Impact of Color in a BlackandWhite Print Advertisement Introduction Color plays a crucial role in advertising and integrated marketing communications IMC It can evoke emotions convey mes...View the full answer

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