Direct marketers are some of the most successful when it comes to measuring effectiveness of their programs.
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Direct marketers are some of the most successful when it comes to measuring effectiveness of their programs.
Give reasons why this may be true. (LO4)
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Related Book For
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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