Discuss how puffery is used in each commercial and whether it is appropriate or might mislead a
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Discuss how puffery is used in each commercial and whether it is appropriate or might mislead a consumer who sees these advertisements for Bayer.
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Related Book For
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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