Discuss the challenges companies face with respect to building and maintaining a favorable brand image during a
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Discuss the challenges companies face with respect to building and maintaining a favorable brand image during a recession such as the one the global economy has been facing for the past several years. What changes do marketers need to make in their IMC programs during a recession? (LO3)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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