Discuss the role of headlines in a print advertisement. What is the difference between a direct headline
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Discuss the role of headlines in a print advertisement.
What is the difference between a direct headline and an indirect headline and when might each type be used. (LO3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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