Discuss the role that integrated marketing communications plays in creating a brand image. How do media contribute
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Discuss the role that integrated marketing communications plays in creating a brand image. How do media contribute to the development of these images? (LO1)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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