Discuss the specific objectives that each marketer might have for each commercial. Do you feel this ad
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Discuss the specific objectives that each marketer might have for each commercial. Do you feel this ad can be used to achieve these objectives when aired during regular programming? What particular TV shows would be a good place to run these commercials?
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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