Discuss the strategy of market segmentation, and some of the reasons marketers are employing such techniques. Are
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Discuss the strategy of market segmentation, and some of the reasons marketers are employing such techniques.
Are there any ethical issues involved in this strategy?
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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