Discuss the use of slice-of-life execution techniques in advertising. For what types of products and services might
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Discuss the use of slice-of-life execution techniques in advertising. For what types of products and services might this execution technique work best? (LO2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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