Discuss what marketers can do to avoid some of the promotional problems discussed in IMC Perspective 162.
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Discuss what marketers can do to avoid some of the promotional problems discussed in IMC Perspective 16–2. Do you think the problems that KFC experienced with their coupon promotion in China could have been avoided? (LO3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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