Do you think any of the comparative claims made in the commercials for these four brands could
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Do you think any of the comparative claims made in the commercials for these four brands could result in a lawsuit from a competitor under the Lanham Act? Why or why not?
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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