Do you think the type of commercials created by CP+B were effective in helping build the brand
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Do you think the type of commercials created by CP+B were effective in helping build the brand image of Volkswagen and differentiate it from competitors such as Honda, Toyota, Hyundai, and Nissan?
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PALASH JHANWAR
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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