Ethical Perspective 211 discusses how the food and beverage industry is coming under attack over the advertising
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Ethical Perspective 21–1 discusses how the food and beverage industry is coming under attack over the advertising of fast food, snack products, and soft drinks. Do you think marketers of these products are responsible for the increase in obesity, particularly among young people?
How should the industry respond to this criticism and efforts to limit their advertising and promotion programs?
(LO3)
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Related Book For
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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