Evaluate the use of this celebrity as an advertising spokesperson for this company/brand using the source attributes
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Evaluate the use of this celebrity as an advertising spokesperson for this company/brand using the source attributes shown in Figure 6-2.
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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