Explain six degrees of separation, three degrees of influence and the strength of weak ties. What are

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Explain ‘six degrees of separation’, ‘three degrees of influence’ and ‘the strength of weak ties’. What are the implications of these concepts for marketing communications?

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Principles Of Integrated Marketing Communications An Evidence Based Approach

ISBN: 9781108703116

2nd Edition

Authors: Lawrence Ang

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Question Posted: Oct 19, 2024 02:01 AM

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Explain six degrees of separation, three degrees of influence and the strength of weak ties. What are the implications of these concepts for marketing communications?
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Explain six degrees of separation, three degrees of influence and the strength of weak ties. What are

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Principles Of Integrated Marketing Communications An Evidence Based Approach

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