Explain the difference between the S-shaped response model and the rapidly diminishing returns model. Some believe that
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Explain the difference between the S-shaped response model and the rapidly diminishing returns model. Some believe that the former of these may be best suited for low involvement products, and the latter for high involvement products. Do you agree or disagree with this position?
Explain. (LO6)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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