Explain why companiesparticularly those in the business to business marketswould show commercials on TV. Is this a
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Explain why companies—particularly those in the business to business markets—would show commercials on TV. Is this a sound strategy?
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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