Eye tracking methodologies have been used to measure advertising effectiveness in the past. This methodology had now
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Eye tracking methodologies have been used to measure advertising effectiveness in the past. This methodology had now been used in a variety of other ways. Discuss the use of eye tracking and its applications to advertising and promotion. (LO3)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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