How does GEICO use advertising to both get an immediate response from prospects and build brand equity?
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How does GEICO use advertising to both get an immediate response from prospects and build brand equity? Who else do you think does this well?
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GEICO the insurance company has been highly successful in using advertising to achieve both immediate response from prospects and build brand equity through a combination of creative marketing strateg...View the full answer
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Krishnavendra Y
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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