Identify three specifi c technological developments that are having an impact on the integrated marketing communications. Discuss
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Identify three specifi c technological developments that are having an impact on the integrated marketing communications. Discuss some of the ways this technology is impacting the IMC program of various companies.
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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