If you were responsible for media placement of the Angel in Red campaign, do you think the

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If you were responsible for media placement of the “Angel in Red” campaign, do you think the spots would be better suited by running on the same billboard every week, or by appearing on different billboards around Buffalo?

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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