IMC Perspective 201 discusses the debate over hard liquor companies advertising on television. Do you agree with
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IMC Perspective 20–1 discusses the debate over hard liquor companies advertising on television. Do you agree with the DISCUS argument that hard liquor companies are at a competitive disadvantage against beer and wine marketers if they cannot advertise on television? Evaluate the decisions by NASCAR to drop its long-standing bans on sponsorships by hard liquor companies as well as decisions by professional sports leagues such as the NBA to allow spirits advertising within camera view. (LO2)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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