In the lead-in to the chapter, there was a discussion of Lady Gagas extensive use of product
Question:
In the lead-in to the chapter, there was a discussion of Lady Gaga’s extensive use of product placements. There have already been reports that Gaga has sold out. Discuss whether you agree or disagree with these comments.
Explain your answer. (LO1)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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