One of the fastest growing market segments in the United States are Hispanics. Discuss how marketers have
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One of the fastest growing market segments in the United States are Hispanics. Discuss how marketers have attempted to appeal to Hispanics. Do Hispanics require a different set of IMC strategies than others? Explain.
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Anthony Ngatia
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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