One of the fastest-growing mediums in regard to advertising expenditures is mobile. Explain why mobile has become

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One of the fastest-growing mediums in regard to advertising expenditures is mobile. Explain why mobile has become so attractive to advertisers. (LO5)

8 The chapter notes that while the Internet has some distinct advantages over other media, some traditional media have characteristics that make them more useful for achieving communications objectives. Provide examples and discuss. (LO1)

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