Reread the brief account of Sharon and her discovery of a new clothing store. How do you
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Reread the brief account of Sharon and her discovery of a new clothing store. How do you think Green Threads used IMC in its communications with consumers like Sharon? What kind of message would threaten the brand image of Green Threads? How might the retailer deal with such a message?
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The brief account of Sharons discovery of a new clothing store can serve as a starting point to analyze how Green Threads might have used Integrated Marketing Communications IMC in its interactions wi...View the full answer
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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