Test the cognitive processing of the 'Hum mein hai Hero' campaign with a small target sample. What
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Test the cognitive processing of the 'Hum mein hai Hero' campaign with a small target sample. What positive and negative attitudes do they have towards the brand and campaign? Is it likely to culminate into a purchase intention for the majority?
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Advertising And Integrated Marketing Communications
ISBN: 9781259026058,9789339223908
1st Edition
Authors: Kruti Shah
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