The extent to which the characteristics of the tool are suited to delivering the type of message

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The extent to which the characteristics of the tool are suited to delivering the type of message the organisation wishes to communicate in terms of content, tone, and creative requirements of the message.

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 16, 2024 06:00 AM

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The extent to which the characteristics of the tool are suited to delivering the type of message

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Integrated Marketing Communications

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