The size of the television industry and the advertising dollars that are spent within it are extraordinary.

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The size of the television industry and the advertising dollars that are spent within it are extraordinary. Many TV-related organizations were formed to help serve the industry. Discover a little more about the nature and scope of the television industry as you peruse the following Web sites. Be sure to answer the questions below.
■ Broadcast Education Association (BEA): www.beaweb.org
■ Cable/Telecommunications Association for Marketing(CTAM): www.ctam.com
■ Cable World: www.cableworld.com
■ National Association of Broadcasters (NAB): www.nab.org
a. Who is the intended audience(s) of the site?
b. What is the site’s purpose? Does it succeed? Why?
c. What is the organization’s purpose?
d. What benefit does the organization provide individual members/subscribers? The overall advertising and television and cable communities?

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Posted: Sep 07, 2023 09:00 AM

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The size of the television industry and the advertising dollars that are spent within it are extraordinary.

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Sure I can help you with that Here are the answers to your questions about the four websites you mentioned Broadcast Education Association BEA Intended audience The intended audience of the BEA websit...View the full answer

Contemporary Advertising And Integrated Marketing Communications

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