The use of MPRs has irked traditional public relations people. Discuss why MPRs may be controversial. Explain
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The use of MPRs has irked traditional public relations people. Discuss why MPRs may be controversial.
Explain the reasons why MPRs should and should not be used. (LO1)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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