There are many who believe that allowing pharmaceutical companies to advertise and promote their products directly to
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There are many who believe that allowing pharmaceutical companies to advertise and promote their products directly to consumers should not be allowed. Others counter by noting that using the push strategy of marketing to doctors leads to the same result, as doctors will then push the product onto the patient. Discuss both sides of this issue. (LO3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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