To emphasise the importance of database management within the organisational structure for todays integrated marketing communications

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● To emphasise the importance of database management within the organisational structure for today’s integrated marketing communications

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 16, 2024 06:00 AM

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To emphasise the importance of database management within the organisational structure for todays integrated marketing communications
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To offer some outline suggestions of ways in which integrated marketing communications may be organised
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To emphasise the importance of database management within the organisational structure for todays integrated marketing communications

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Integrated Marketing Communications

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