Virgin CEO Richard Branson is well-known for his outlandish promotional stunts, such as driving a tank into
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Virgin CEO Richard Branson is well-known for his outlandish promotional stunts, such as driving a tank into Times Square to launch Virgin Cola. Select a product or service that Virgin does not currently promote. Next, devise a promotional stunt to boost visibility for this product that centers on Richard Branson’s love of adventure and daring.
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Here is a promotional stunt to boost visibility for a product that Virgin does not currently promote ...View the full answer
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Mark Odhiambo Odero
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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