Were it not for the products and services offered by the following companies, planning and buying print vehicles could be an overwhelming task for media professionals. From audit reports to media kits, agencies and media houses are aided every day by companies that specialize in easing the lives of media planners and buyers. Visit the following syndicated and independent media companies’ Web sites and answer the questions that follow:
■ Advertising Checking Bureau: www.acbcoop.com
■ Advertising Media Internet Center (AMIC): www.amic.com
■ Audit Bureau of Circulations: www.accessabc.com
■ BPA International (BPA): www.bpai.com
■ Certified Audit of Circulations: www.certifiedaudit.com
■ MediaCentral: www.mediacentral.net
■ MediaFinder: www.mediafinder.com
■ Mediamark Research, Inc.: www.mediamark.com
■ Print Measurement Bureau (PMB): www.pmb.ca
■ Scarborough: www.scarborough.com
■ Standard Rate & Data Service (SRDS): www.srds.com
■ TNS Media Intelligence/CMR: www.tns-mi.com
a. Who is the intended audience of the site?
b. What is the size and scope of the company?
c. What type(s) of print media information does the company specialize in?
d. How useful do you believe the company or organization is for obtaining print media information? Why?