What does Schultz mean when he refers to an outside-in approach to marketing communications integration?

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What does Schultz mean when he refers to an ‘outside-in’ approach to marketing communications integration?

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 16, 2024 06:00 AM

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What does Schultz mean when he refers to an outside-in approach to marketing communications integration?
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What does Schultz mean when he refers to an outside-in approach to marketing communications integration?

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Integrated Marketing Communications

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