What is the difference between a consumer franchisebuilding promotion and a nonfranchise-building promotion? Find an example of
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What is the difference between a consumer franchisebuilding promotion and a nonfranchise-building promotion?
Find an example of a promotion being used by a company that contributes to the equity of the brand and explain how it does so. (LO2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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