Whether we realize it or not, we all have lifelong relationships with certain companies. Choose a company
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Whether we realize it or not, we all have lifelong relationships with certain companies. Choose a company that has been part of your life (by supplying you with goods or services) for several years. Profile your relationship with it in terms of planned messages, product messages, service messages, and unplanned messages. After examining each of these areas, examine your current attitude toward the company’s products and discuss what you think your future feelings will be.
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Here is an example of a company that I have had a lifelong relationship with Company Nike Planned Messages Nike has a very strong brand identity and t...View the full answer
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Mark Odhiambo Odero
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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