Who are the various participants in the integrated marketing communications process? Briefl y discuss the roles and
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Who are the various participants in the integrated marketing communications process? Briefl y discuss the roles and responsibilities of each. (LO1)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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