Why are companies such as Procter & Gamble moving away from the use of traditional mass-media advertising
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Why are companies such as Procter & Gamble moving away from the use of traditional mass-media advertising and looking for other contact points that can be used to connect with consumers? How can various IMC tools be used by companies such as P&G to build and maintain relationships with their customers? (LO5)
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Muhammad Umair
I have done job as Embedded System Engineer for just four months but after it i have decided to open my own lab and to work on projects that i can launch my own product in market. I work on different softwares like Proteus, Mikroc to program Embedded Systems. My basic work is on Embedded Systems. I have skills in Autocad, Proteus, C++, C programming and i love to share these skills to other to enhance my knowledge too.
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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