Why is it important for marketers to set specifi c objectives for advertising and promotion: What criteria
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Why is it important for marketers to set specifi c objectives for advertising and promotion: What criteria must these objectives meet to be valid? (LO1)
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Aysha Ali
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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