As a marketer, if you can find ways to classify your company’s goods and services as both business and consumer products, most likely your company’s sales will increase as you build relationships with a new category of customers. On your own or with a classmate, choose one of the following products and outline a marketing strategy for attracting the classification of customer that is opposite the one listed in parentheses.

a. electric car (consumer)

b. trash bag liners (consumer)

c. limousine service (business)

d. off ice furniture (business)