Discuss whether or not certified B corporations possess a certain type of branding that allows further differentiation

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Discuss whether or not certified B corporations possess a certain type of “branding” that allows further differentiation from competitors. If given the choice, would you purchase products and services from a certified B corporation?

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Contemporary Business

ISBN: 9781119905769

4th Canadian Edition

Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira

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Question Posted: Apr 16, 2023 12:59 AM

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Discuss whether or not certified B corporations possess a certain type of branding that allows further differentiation

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One school of thought is that B Corps actually impact sales in a positive way B Corps can create a ...View the full answer

Contemporary Business

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