Does a firm need to publicize its corporate social responsibility efforts? Or does companysponsored publicity make it

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Does a firm need to publicize its corporate social responsibility efforts? Or does company‐sponsored publicity make it appear that these efforts are undertaken solely to generate revenues through positive public relations?

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Contemporary Business

ISBN: 9781119905769

4th Canadian Edition

Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira

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