Every day we hear news about companies in crisis. Either online or through media reports, find and

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Every day we hear news about companies in crisis. Either online or through media reports, find and research a recent event and how the company used external communication to address the crisis.

Review the communication steps outlined in the chapter and discuss the eff ectiveness of how the company followed these steps.

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Contemporary Business

ISBN: 313642

17th Edition

Authors: James E Deitz ,James L Southam

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