How have consumers benefited from the power shift of marketing to artists and bands themselves? Are there

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How have consumers benefited from the power shift of marketing to artists and bands themselves? Are there downsides to this approach?

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Contemporary Business

ISBN: 9781119905769

4th Canadian Edition

Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira

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