Many successful companies today use technology to help them improve their relationship management. Suppose a major grocery store chain’s management team has asked you to assess its use of technology for this purpose. On your own or with a classmate, visit one or two local grocery stores and also explore their corporate websites. Note the ways in which firms in this industry already use technology to connect with their customers, and list at least three ideas for new ways or improvements to existing ones. Present your findings to the class as if they represented the management team.