Click on featured brands, and look at products like its Oreo cookies. How is Kraft managing its

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Click on featured brands, and look at products like its Oreo cookies. How is Kraft managing its different brands to increase global sales? What do you think are the main challenges Kraft faces in managing its global food business to improve performance?

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Contemporary Management Plus

ISBN: 9780077477615

7th Edition

Authors: Gareth Jones , Jennifer George

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