=+1. Strategic versus tactical planning. Review the chapter material on the differences between strategic and tactical planning.

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=+1. Strategic versus tactical planning. Review the chapter material on the differences between strategic and tactical planning. Visit the company Web sites listed here and, by searching news and announcements, determine whether the decisions listed were the result of strategic planning, tactical planning, or a combination of the two. Be prepared to defend your conclusions.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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