=+2. Could Nielsens random sampling return unbiased results? Why or why not? Why do you think the

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=+2. Could Nielsen’s random sampling return unbiased results? Why or why not? Why do you think the company is dedicating two of its many television indexes to the national and local Hispanic audience?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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